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In his latest book (July 2008), Costas Kataras traces the secret correlations of “Nice Brands”, “Nice Capitalism” and “Happy Nations”, and reveals why the European economic model with it’s “Human Ethos” is surpassing America. He is revealing the secret relationship of people and their psyche with brands, and uses brands as a prism for the identification of emerging mega trends in the meta- globalization economy. “Nice Capitalism- A Secret Journey to the Death of the Arrogant Brand” is now available.(Amazon, Barnes & Noble) |
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“Nice” Capitalism, by Costas Kataras – Book VIPs Reviews & Comments
"You predicted the disastrous outcomes of arrogant and greedy capitalism before its burst. Portraying vividly complex ideas in a wider cross disciplinary and philosophic thinking".
Professor Spyros Lioukas, Athens University of Economics and Business, Ex-Ambassador to OECD -GREECE
"A fascinating book. Costas makes some fantastic points that really make you think about the future of brands. It is a great book for making you think harder about the role of brands in society".
Anna Farmery, The Engaging Brand - UK
"These are huge ideas that seem supported by the evidence we see now of the impact on U.S. brands of capitalism gone bad"
Robin Browne, Conscious Images - USA
" It is a huge achievement…a wonderful book with complex ideas."
Hugh Logue, InterTradeIreland - IRELAND
“…Prophetic book.”
Professor Lord Richard Layard, Centre for Economic Performance, LSE / London School of Economics – UK
"I look forward to reviewing… " .
Sir Martin Sorrell, CEO, WPP Group plc – UK
" A revolutionary book in business, marketing and communications thinking… Costas goes against the tide and the long established believes."
Spiros Aliprantis, Consultant to the BoD, CAPE 4 – SWITZERLAND
"..a book full with innovative and interesting ideas… "
Pantelis Savvidis, TV Journalist, ET3, "Anixneuseis" – GREECE
“The Global Village Information Poor”, by Costas Kataras – Book VIPs Reviews & Comments
"… the book constitutes a useful contribution to matters of Information Society …"
Office of the Prime Minister, Kostas Karamanlis
".. reading your wonderful book Costas, I have become very rich in new knowledge.."
Αntonis Samaras, Minister
".. a very interesting book.."
Dora Bakogiannis , Minister
"..For me it was exceptionally significant to see that there are people sharing the same anxieties and drawing the same conclusions as myself…"
Anna Diamantopoulou, Minister, former Commissioner of the European Commission
"..foresight, planning and investment in New Technologies is needed and your efforts have contributed in this direction positively and are worthy of congratulation .."
Dimitris Tsovolas, Minister
"An incredible book… an impressive document of the progress… but also the distance which, unfortunately divides us (in Greece) from the achievements of high technology.."
Panagiotis Gennimatas, Honorary Vice President of the European Investment Bank (EIB), LUXEMBOURG
"..a book I wish I had written myself .."
Giorgos Doukidis, Professor, Athens University of Economics and Business
"...a book endeavoring to sound a wake up call for Greece and the European South so that they may avoid technological, and ultimately, economic and social exclusion..."
Jan Roukens, Language Board – HOLLAND
"The writer proposes ideas for Greece’s equal participation in the Information Society… ideas that have made an impact. "
Οικονομικός Ταχυδρόμος
"One of the Prophet – Books for Information Technology and the Future …(and a Greek) among the classics of the imaginary and technology … the writer warns Politicians and Policy Makers that this is the beginning of the society of two thirds, permanent poverty and ultimately financial, political and cultural subjugation…"
ΕΛΕΥΘΕΡΟΤΥΠΙΑ