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About Costas Kataras

Costas Kataras

Costas Kataras founded his own consulting firm Strategic International in 1984, after working in the advertising agency business in Athens, Brussels and London, and also in the media / publishing business.

Over the past 40 years he has advised many global corporations (i.e. APPLE, IBM, HEWLETT-PACKARD, SIEMENS, PFIZER, UNILEVER), International Organizations (i.e. EUROPEAN COMMISSION, NATO), Governments and NGO’s in many countries.

Served as an advisor / expert to the European Commission (Brussels) on issues related to: Communications / PR / Information Dissemination, Research / S&T and Economic & Regional Development.

He has a first Degree in Psychology (Behavioural Economics) and also a Diploma from the British Institute of Marketing, and he is a member of the CAM Foundation (UK) and other associations.

He has also been lecturing in 2008/9 at the Athens University of Economics and Business (AUEB) / MBA International Program on issues related to Business Ethics and Business & Society.

Wrote three books which had a major impact in society, the global business / economic community and government policy makers. The first book was The Global Village Information Poor - Greece Facing the Challenge of the Information Society (1998), followed by “Nice” Capitalism-A Secret Journey to the Death of the Arrogant Brand (2008) and his latest (2022) book is titled Silent New World-In search of the new normality in the Post-democracy era.


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Author

Costas latest book

Costas wrote a number of books, including his latest (2022) titled "Silent New World". In his book, "Nice" Capitalism - A Secret Journey to the Death of the Arrogant Brand, he traces the secret correlations of “Nice Brands”, “Nice Capitalism” and “Happy Nations”, and reveals why the European economic model with it’s “Human Ethos” is surpassing America.

Costas is revealing the secret relationship of people and their psyche with brands, and uses brands as a prism for the identification of emerging mega trends in the meta- globalization economy.

His previous book The Global Village Information Poor (1998) was dealing with strategies for growth in the knowledge-based economy and how nations and corporations, particularly from the European ‘south’, could avoid the Digital Divide phenomenon. Reviews in the national media described as ‘one of the book – prophets for the future ‘and put it in the top 10 of international authors for that year. For more information visit Books.


Speaker

KK speaking in a conference

Costas is an experienced speaker and presenter at many international conferences, global companies’ events and meetings in many countries, providing the broad and global view. This, together with fresh and ‘dangerous ideas’ and best practices on strategy, marketing, advertising and economic development in the context of our information economy.

He also is lecturing in universities / business schools and has almost ten years experience in teaching to colleges on such topics as: marketing, communications/PR, consumer behavior, market research, motivation analysis and other.


Researcher

KK speaking in a conference

Costas for almost three decades works on data-driven and research-based insights, forecasts and scenario analysis that drive the 21st century and our networked world. He works also closely with academic and other research centers, leading global consultancies and ‘think tanks’.

Recently he concentrates, among others, on research work regarding the future of global brands particularly in ‘rich countries’ and comparative research regarding cutting-edge trends and the competitive performance of American vs. European brands.


Consultation

KK speaking in a conference

Costas ‘dangerous ideas’ and research-based forecasts , as also presented in his books, that most had come true, together with his provocative foresight ability to foresee the shape of things to come , are recognized internationally .

His ‘whole view’, systemic (GST) approaches to problems solving and strategy development makes him a perfect partner to provide new insights to any organization that will seek his consultation and advice.


Speaking

Costas Kataras is an educator, author and lecturer.
For the past thirty years he has been advising leading companies and organizations on strategic issues. Today, focuses his efforts and time on developing new ideas about how organizations are influenced by changes in the lethal triangle: Technology, Complexity and Society.
Through a holistic approach he provides new thinking utilizing many original ideas stemming from such diverse sciences and cognitive domains such as : mathematics, games theory , physics , complexity , chaos, statistics, biology, artificial intelligence, psychology, neurology and psychoanalysis.

Events

Kostas Kataras in a conference

Combining in-depth analysis, data-driven forecast and successful scenario analysis, it is no wonder Costas is a sought after speaker and presenter.
He has contributed in the success of many international conferences, global companies’ events and meetings in many countries, providing the broad and global view. This, together with fresh and ‘dangerous ideas’ and best practices on strategy, marketing, advertising and economic development in the context of our information economy.



Languages

He presents in Greek and English


Educator

He also is lecturing in universities / business schools and has almost ten years experience in teaching to colleges on such topics as: marketing, communications/PR, consumer behavior, market research, motivation analysis and other.


Past Speaking Engagements ( Indicative Only)

  • Apple  (Paris )
  • Atlas Copco (Stockholm )
  • Dialogue (Copenhagen )
  • DW Forum  (Nicosia )
  • European Commission ( Brussels )
  • Eurostat (Luxembourg )
  • IBM (Athens)
  • IDC Forum ( Venice )
  • Management Association (Athens)
  • Marketing Week
  • Universities (Panteion , Economics,  etc)

General Speaking Inquires

Please contact : info@costaskataras.org